iStockphoto to Add Getty Editorial Content

In case you missed the announcement on Monday, iStockphoto will be adding celebrity and location editorial content from Getty Images proper, to compliment the existing iStockphoto editorial offering:

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Our product shots are already a great success for us. What we’re quickly learning is that we need a much more complete offering to truly be competitive in the editorial space. In order to attract more of the non-creative users like media, publishers and bloggers, and properly assert ourselves in this marketplace, we need to add more traditional editorial content.

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On June 9th we are planning to add a collection of news, location and entertainment images from Getty Images photographers. You’re going to see unreleased images of famous people and iconic locations on iStock for the first time ever. By adding this content we hope to draw more attention from traditional consumers of editorial imagery.

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Needless to say, this announcement was met by less than great enthusiasm from most iStockphoto contributors who view this as yet another incursion upon the content collection they helped grow and build.  Some, however, feel that it will draw new buyers looking for content not allowed in the iStockphoto regular editorial collection ( content, which iStockphoto doesn’t allow in by its contributors, not that contributors aren’t offering it ).

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No word on pricing yet.

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